NEW DELHI: Domestic handset maker Ringing Bells will launch India's most affordable smartphone for under Rs 500 later this week, a move that is set to disrupt the booming handset market in the country.
The launch is in line with Prime Minister Narendra Modi's vision for "empowering India to the last person, transforming India's growth story", the Noida-based company said. Defence Minister Manohar Parrikkar will launch the smartphone 'Freedom 251' on February 17.
Freedom 251 , touted as India’s most
affordable smartphone, has launched in India today. As the name suggests, this ultra- affordable 3G smartphone is priced at only Rs 251.
Noida-based Ringing Bells Pvt. Ltd is the company behind this smartphone, and it says that this new smartphone is in line with the Indian government’s Make in India, Digital India and Skill India programs.
Booking for this smartphone starts 18th February at 6:00AM, and the window will be open till February 21, 8:00PM.
"The phone will be popularly priced at Rs. 251 and the launch stands as a true testimony of success of the latest initiatives taken by the Government of India," according to a media invite sent by the firm.
At present, smartphones available in the market are priced around Rs 1,500. Last year, DataWind had announced that it is teaming up with Anil Ambani-owned Reliance Communications (RCOM) to launch the world's most affordable smartphone, priced at Rs 999. The phone is yet to hit the market.
Established last year, Ringing Bells will start with the assembly of handsets in Phase-I and aims at full indigenous development of the feature-rich smartphones, it said. It did not disclose any other details about manufacturing, products and pricing.
A new entrant in the Indian mobile phone market, Ringing Bells had launched one of India's cheapest 4G smartphone at Rs 2,999, recently. It has also launched two other feature phones in the market.
India, one of the fastest growing smartphone markets globally, is poised to overtake the US as the second-largest market in next few years. In the last few months, global smartphone makers, including the likes of Xiaomi, Motorola and Gionee have commenced assembling their handsets in India, where the government is pushing local manufacturing through its Make in India initiative.
→ Screen Size 4.00-inch
→Resolution 540x960 pixels
→Storage 8GB
→Processor 1.3 GHz
→RAM 1GB
→Rear Camera 3.2-megapixel
→Front Camera 0.3-megapixel
→OS Android 5.1
→Battery Capacity 1450mAh
→Removable battery Yes
→SAR value NA
→DISPLAY Screen size (inches) 4.00
→Touchscreen Yes
→Resolution 540x960 pixels
→HARDWARE Processor 1.3 GHz Quad-core
→Internal storage 8GB
→Expandable storage Yes
→Expandable storage type microSD
→Expandable storage up to (GB)
32
→CAMERA
Rear camera 3.2-megapixel
Flash No
Front camera 0.3-megapixel
→SOFTWARE
Operating System Android 5.1
 |
| Director of Ringing Bells, Mohit Goel with CEO, Dhaarna Goel during the launch of Smartphone-Ringing Bells Freedom 251, in New Delhi on Wednesday. |
→CONNECTIVITY
Wi-Fi Yes
Wi-Fi standards supported NA
GPS No
Bluetooth Yes
NFC No
Infrared No
USB OTG No
Headphones 3.5mm
FM Yes
Number of SIMs
(1) GSM/ CDMA GSM
3G Yes
4G/ LTE No
Supports 4G in India (Band 40) No
→SENSORS
Compass/Magnetometer No
Proximity sensor Yes
Accelerometer No
Ambient light sensor No
Gyroscope No
Barometer No
Temperature sensor No
Ringing Bells is selling Freedom 251 via a special website called www.freedom251.com and says all deliveries will take 4 months to complete. Ringing Bells is charging Rs 40 extra for deliveries, so the total cost of the smartphone is Rs 291.
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